Some people just considered him a marketing tool
Hidetoshi Nakata is our Geezer today. Got away with some ridiculous haircuts and fashion sense, even making Pele's Top 100 top living players (the only blemish on Nakata's career). 77 caps and 11 goals for Japan, a good goalscoring record in Italy and this link suggests he's moving into the alcohol-producing field. How can Hide not be a Geezer?